{"title":"Accessories","description":null,"products":[{"product_id":"fishaholic-pink-cooler","title":"Fishaholic Pink Cooler","description":"\u003cp\u003eFishaholic Pink Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":34720470302874,"sku":"CANFIS30","price":6.97,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_141041.jpg?v=1765946183"},{"product_id":"muddies-cooler","title":"Muddies Cooler","description":"\u003cp\u003eMuddies Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":37142470197402,"sku":"CANMUD20","price":6.97,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_122033.jpg?v=1765946182"},{"product_id":"fishaholic-22-cooler","title":"Fishaholic 22 Cooler","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFishaholic 22 Cooler\u003cbr\u003e\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":43481222414490,"sku":"CANFIS22","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_141759.jpg?v=1765946183"},{"product_id":"top-end-croc-22-cooler","title":"Top End Croc 22 Cooler","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTop End Croc 22 Cooler\u003cbr\u003e\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":43481223168154,"sku":"CANCRO22","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_111918.jpg?v=1765946182"},{"product_id":"northern-territory-hat","title":"Northern Territory Hat - Snap Back","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Cap — Northern Territory\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRep the Top End like you mean it. The Northern Territory Cotton Cap is a clean, blacked-out design built for anyone who calls the NT home — or wishes they did. Bold white embroidered NT monogram on the front with a \"Northern Territory\" patch on the side, finished with the signature red Mad Keen woven label. Full 100% cotton construction in an all-black colourway with a snapback closure for a locked-in fit. Whether you're chasing barra in the harbour or cracking tinnies at the boat ramp, this one says where your heart is.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAll-black colourway\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eEmbroidered NT monogram\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\"Northern Territory\" side patch\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eRed woven Mad Keen side label\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":43925720006810,"sku":"HATNT","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/NT_ANGLED.jpg?v=1776383297"},{"product_id":"jack-cooler","title":"Jack Cooler","description":"\u003cp\u003eJack Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":45328579166362,"sku":"CANJAC","price":6.97,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_112022.jpg?v=1765946182"},{"product_id":"pig-hunting-cooler-can-cooler","title":"Barra Addict 25 Cooler","description":"\u003cp\u003eBarra Addict 25 Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":45691804287130,"sku":null,"price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_111043.jpg?v=1765946183"},{"product_id":"sh-t-happens-trucker-cap","title":"Sh#t Happens Trucker Cap","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:3fa847e9-3470-4f99-abc2-b7e83f3c9e07-2\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"07d3a59d-d973-443d-80d3-b665a1d79a3b\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003ch2 data-start=\"163\" data-end=\"194\"\u003e\u003cstrong data-start=\"166\" data-end=\"194\"\u003eSh#t Happens Trucker Cap\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"196\" data-end=\"441\"\u003eThis cap is for when things go wrong and you just can’t be bothered sugar-coating it. The \u003cstrong data-start=\"286\" data-end=\"314\"\u003eSh#t Happens Trucker Cap\u003c\/strong\u003e is a bright yellow lid with a cheeky logo on the front, perfect for anyone who’s had one of \u003cem data-start=\"407\" data-end=\"414\"\u003ethose\u003c\/em\u003e days (or weeks… or years).\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"643\"\u003eIt’s got a comfy mesh back so your head doesn’t cook in the sun, and a snapback so you can adjust it to whatever size melon you’ve got. Nothing fancy — just a solid trucker cap with a bit of attitude.\u003c\/p\u003e\n\u003cp data-start=\"645\" data-end=\"832\"\u003eIf you like caps that make people laugh, or you’ve got a mate who always cops the worst luck, this one fits the bill. It’s loud, it’s simple, and it says exactly what everyone’s thinking:\u003c\/p\u003e\n\u003cp data-start=\"834\" data-end=\"851\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"834\" data-end=\"851\" data-is-last-node=\"\"\u003eSh#t happens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":46766158151834,"sku":"HATSH#T","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/HATSH_T_front_cap.jpg?v=1777333640"},{"product_id":"caught-f-ck-all-fishing-club-trucker-hat","title":"Caught F#ck all Fishing Club Trucker Hat","description":"\u003ch2 data-start=\"100\" data-end=\"147\"\u003e\u003cstrong data-start=\"103\" data-end=\"147\"\u003eCaught F#ck All Fishing Club Trucker Cap\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"149\" data-end=\"366\"\u003eFor the fishos who try their best… and still come home with nothing but sunburn and excuses. The \u003cstrong data-start=\"246\" data-end=\"278\"\u003eCaught F#ck All Fishing Club\u003c\/strong\u003e cap is made for anyone who reckons the \u003cem data-start=\"318\" data-end=\"325\"\u003estory\u003c\/em\u003e is more important than the catch anyway.\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"642\"\u003eIt’s a clean teal-and-yellow trucker with a mesh back to keep your head cool while you’re out on the water pretending you “nearly had a big one.” The curved brim keeps the glare out of your eyes, and the snapback lets you adjust it to fit whatever size scone you’re running.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"770\"\u003eIf your tackle box is full but your esky never is, this cap’s pretty much your uniform. Wear it with pride — you’ve earned it.\u003c\/p\u003e\n\u003cp data-start=\"772\" data-end=\"830\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"772\" data-end=\"830\" data-is-last-node=\"\"\u003e\u003cimg\u003eFor the fishos who catch nothing… but keep going back.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":46766174699674,"sku":"HATCFALL","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/HATCFALL_front_cap.jpg?v=1777333271"},{"product_id":"fairdinkum-fishin-n-drinkin-trucker-hat","title":"Fairdinkum Fishin N Drinkin Trucker Hat","description":"\u003ch2 data-start=\"97\" data-end=\"145\"\u003e\u003cstrong data-start=\"100\" data-end=\"145\"\u003eFairdinkum Fishin’ n Drinkin’ Trucker Cap\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"147\" data-end=\"419\"\u003eIf your ideal day out is wetting a line with one hand and holding a cold one in the other, this cap pretty much sums you up. The \u003cstrong data-start=\"276\" data-end=\"309\"\u003eFairdinkum Fishin’ n Drinkin’\u003c\/strong\u003e trucker cap is bright, bold, and built for anyone who reckons life’s better on the water with a bevvy nearby.\u003c\/p\u003e\n\u003cp data-start=\"421\" data-end=\"675\"\u003eIt’s a solid red lid with a big “FAIRDINKUM” patch across the front, backed up by a breathable mesh rear so your head doesn’t melt while you’re out in the sun pretending you’re a pro angler. The snapback fit keeps things comfy, even after a few frothies.\u003c\/p\u003e\n\u003cp data-start=\"677\" data-end=\"830\"\u003ePerfect for arvos on the boat, camping weekends, backyard barbies—or anytime you’re doing a bit of fishing and a bit of drinking (usually more drinking).\u003c\/p\u003e\n\u003cp data-start=\"832\" data-end=\"906\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"832\" data-end=\"906\" data-is-last-node=\"\"\u003eFairdinkum. Fishin’. Drinkin’. Doesn’t get much more Aussie than that.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":46766178173082,"sku":null,"price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/HATFDKM_front_cap.jpg?v=1777333417"},{"product_id":"fish-like-a-girl-trucker-hat-plaid","title":"Fish Like a Girl Trucker Hat Plaid","description":"\u003ch2 data-start=\"118\" data-end=\"179\"\u003e\u003cstrong data-start=\"121\" data-end=\"179\"\u003eI Know I Fish Like a Girl – Try to Keep Up Trucker Cap\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"181\" data-end=\"438\"\u003eThis one’s for the ladies who don’t just show up to fish—they show everyone \u003cem data-start=\"257\" data-end=\"272\"\u003ehow it’s done\u003c\/em\u003e. The \u003cstrong data-start=\"278\" data-end=\"323\"\u003eI Know I Fish Like a Girl, Try to Keep Up\u003c\/strong\u003e cap is bold, colourful, and perfect for anyone who can outcast, outfish, and outlast half the blokes on the water.\u003c\/p\u003e\n\u003cp data-start=\"440\" data-end=\"704\"\u003eIt’s a navy trucker with bright embroidery on the front and a breathable mesh back, so you stay comfy while you’re reeling in the good stuff. The pink details give it a pop of colour, and the snapback fit keeps it sitting right no matter how long you’re out there.\u003c\/p\u003e\n\u003cp data-start=\"706\" data-end=\"830\"\u003eWhether you’re fishing off the bank, in the boat, or just stirring the fellas up for fun, this cap does the talking for you.\u003c\/p\u003e\n\u003cp data-start=\"832\" data-end=\"883\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"832\" data-end=\"883\" data-is-last-node=\"\"\u003eFish like a girl — and make ’em try to keep up.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":46789180948634,"sku":"HATLAG2","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/HATLAG2_front_cap.jpg?v=1777333538"},{"product_id":"built-for-the-bush-can-cooler","title":"Built for the Bush Can Cooler","description":"\u003ch2 data-start=\"103\" data-end=\"139\"\u003e\u003cstrong data-start=\"106\" data-end=\"139\"\u003eBuilt for the Bush Can Cooler\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"141\" data-end=\"371\"\u003eThis can cooler is made for anyone who reckons a cold drink and the Aussie bush go hand in hand. The \u003cstrong data-start=\"242\" data-end=\"264\"\u003eBuilt for the Bush\u003c\/strong\u003e stubby holder shows off a tough 4WD powering through the mud, so it pretty much screams “weekend mission.”\u003c\/p\u003e\n\u003cp data-start=\"373\" data-end=\"565\"\u003eIt’s got bright orange edging, fits a standard can snug as, and keeps your drink cold while you’re out camping, fishing, or just hanging around the fire pretending you know how to fix the ute.\u003c\/p\u003e\n\u003cp data-start=\"567\" data-end=\"655\"\u003eChuck it in the esky, take it on the tracks, or give it to a mate who’s always off-grid.\u003c\/p\u003e\n\u003cp data-start=\"657\" data-end=\"716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"657\" data-end=\"716\" data-is-last-node=\"\"\u003eBuilt for the bush — and built to keep your bevvy cold.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":46798996570266,"sku":null,"price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_111125.jpg?v=1765946182"},{"product_id":"barra-addict-20-cooler","title":"Barra Addict 20 Cooler","description":"\u003cp\u003eBarra Addict 20 Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":46847874957466,"sku":"CANBAR20","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_121904.jpg?v=1765946182"},{"product_id":"i-know-i-fish-like-a-girl-cooler","title":"I Know I Fish Like A Girl Cooler","description":"\u003cp\u003eI Know I Fish Like A Girl Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":46847931547802,"sku":"CANLAG","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_110905_1.jpg?v=1765946182"},{"product_id":"thou-must-fish-cooler","title":"Thou Must Fish Cooler","description":"\u003cp\u003eThou Must Fish Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":46847966085274,"sku":null,"price":6.97,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_121816.jpg?v=1765946182"},{"product_id":"fishaholic-blue-cooler","title":"Fishaholic Blue Cooler","description":"\u003cp\u003eFishaholic Blue Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":46847968772250,"sku":"FISHCOOLBLUE","price":6.97,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_121713.jpg?v=1765946182"},{"product_id":"mad-keen-fishing-chasing-giants-cooler","title":"Mad Keen Fishing \"Chasing Giants\" Cooler","description":"\u003cp\u003eMad Keen Fishing Chasing Giants Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":46847986008218,"sku":null,"price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_111002.jpg?v=1765946183"},{"product_id":"mad-keen-australian-cooler","title":"Mad Keen \"Australian\" Cooler","description":"\u003cp\u003eMad Keen Australian Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":46851086811290,"sku":null,"price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251205_140702.jpg?v=1770097232"},{"product_id":"polarised-eyewear","title":"Polarised Eyewear - Pursuit","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMK Pursuit — Polarised Eyewear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBuilt for the hours between first light and last cast, the MK Pursuit is eyewear that keeps up with the way you fish. Polarised lenses cut through surface glare to reveal what's underneath — structure, movement, fish — giving you the kind of visual edge that makes a real difference on the water.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAvailable in four purpose-matched lens colours, the Pursuit adapts to any condition you put it in:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — High-contrast performance in low-light and overcast conditions. Sharpens definition when flat light tries to flatten everything else.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — Designed for open water and full-sun days. Reduces harsh glare off deep blue and offshore environments while keeping colour true.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — The all-rounder. Enhances contrast across inshore, estuary, and freshwater settings — equally at home sight fishing the flats or covering ground on a new stretch of river.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Neutral, true-colour vision for bright conditions. The go-to when the sun is high and you need reliable clarity without colour shift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhether you're scanning the shallows, running offshore, or putting in a full day on the bank — the Pursuit is ready before you are.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Amber","offer_id":47743466832026,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Blue","offer_id":47743466864794,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":47743466897562,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Smoke","offer_id":47743466930330,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOLA581AMBD.jpg?v=1776208849"},{"product_id":"polarised-eyewear-pelagic","title":"Polarised Eyewear - Pelagic","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePolarised Eyewear - Pelagic\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome fishing takes you out past the break, past the marks, and into open water where the horizon is the only thing between you and the next bite. The Pelagic was built for exactly that. Polarised lenses designed to handle the full intensity of offshore sun, deep blue glare, and long days on the water where performance isn't optional.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFour lens colours, each dialled in for the conditions you'll face out there:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — Cuts through the haze of early morning runs and overcast offshore days. Boosts contrast when the light is working against you.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — Purpose-built for deep water and high-sun environments. Tames the glare bouncing off open ocean without killing visibility.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — Versatile enough to carry you from the inshore run to the deep water drop. Enhances contrast and keeps your surroundings sharp in changing light.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Neutral and true in full sun. When it's bright, flat, and you just need reliable vision all day — smoke delivers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Pelagic isn't named after a depth zone by accident. It's built for the water that separates serious anglers from casual ones.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Orange","offer_id":47743486591130,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Blue","offer_id":47743486623898,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Smoke","offer_id":47743486656666,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amber","offer_id":47743486689434,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOL3081AMBD.jpg?v=1776210933"},{"product_id":"polarised-eyewear-swell","title":"Polarised Eyewear - Swell","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSwell — Polarised Eyewear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe water is always moving. The Swell is built for the people who move with it. From early morning glassouts to afternoon chop, these polarised lenses are engineered to handle whatever the ocean puts in front of you — stripping back glare and delivering the clarity you need to stay focused on the fishing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFour lens colours matched to the full range of conditions on the water:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — Brings definition to low-light starts and grey-sky sessions. Ideal when the sun hasn't fully committed but you already have.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — Made for bright, open water days. Cuts the harsh reflection off the surface so you can see past the glare and into the zone.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — Versatile across inshore, estuary, and freshwater environments. Enhances contrast and keeps detail sharp as light conditions shift through the day.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Clean, neutral vision for peak sun hours. No colour distortion, no compromise — just reliable clarity when the light is at its hardest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNamed for the rhythm of the ocean. Designed for the people who read it.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Smoke","offer_id":47743497011354,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":47743497044122,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Blue","offer_id":47743497076890,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amber","offer_id":47743497109658,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOL3079SMKD.jpg?v=1776211718"},{"product_id":"polarised-eyewear-nomad","title":"Polarised Eyewear - Nomad","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eNomad — Polarised Eyewear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot every angler chases the same water. The Nomad is built for the ones who don't stay in one place long enough to have a favourite spot — freshwater to saltwater, inshore to offshore, dawn starts to long afternoons. Wherever the fishing takes you, polarised lenses that perform across every environment you put them in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFour lens colours built for a range that doesn't sit still:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — Low light and overcast conditions don't slow you down. High contrast performance that keeps you sharp when the weather rolls in.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — Open water, full sun, maximum glare. The Blue lens handles the harshest conditions on the water with ease.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — The most versatile lens in the range. Moves seamlessly between environments — flats, rivers, estuaries — enhancing contrast wherever you land.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Neutral and reliable in bright conditions. When the sun is at its peak and you just need clean, true vision all day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNo fixed address. No compromises. Just the right lens for wherever you end up.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Blue","offer_id":47743513854106,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amber","offer_id":47743513886874,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":47743513919642,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Smoke","offer_id":47743513952410,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOL3057BLUD_1.jpg?v=1776212296"},{"product_id":"polarised-eyewear-expedition","title":"Polarised Eyewear - Expedition","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eExpedition — Polarised Eyewear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome days on the water are planned. Others turn into something bigger than you expected. The Expedition is built for both — polarised eyewear with the performance to handle remote locations, unfamiliar water, and the kind of fishing that takes real commitment to get to. Wherever the trip leads, your vision shouldn't be the limiting factor.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFour lens colours for wherever the journey takes you:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — Pre-dawn starts and heavy cloud cover are no match. Pulls contrast out of flat, difficult light so you're fishing effectively from the first cast.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — Offshore runs, open bays, and full sun days. Eliminates surface glare and keeps your focus where it needs to be — on the water, not off it.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — Handles the variety that comes with covering new ground. From murky estuaries to clear freshwater systems, the Amber lens adapts as the terrain changes.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Dependable, neutral clarity for bright conditions. When you're a long way from home and the sun is overhead, you want a lens you can trust.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe further you go, the more it matters what's on your face.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Blue","offer_id":47743518572698,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amber","offer_id":47743518605466,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":47743518638234,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Smoke","offer_id":47743518671002,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOL3056BLUD.jpg?v=1776212761"},{"product_id":"polarised-eyewear-estuary","title":"Polarised Eyewear - Estuary","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eEstuary — Polarised Eyewear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhere the river meets the salt. The Estuary is built for the most productive and unpredictable fishing environments on the coast — shifting tides, changing light, and water that keeps you guessing. Polarised lenses engineered to cut through the glare of shallow, tannin-stained water and give you the visual edge that turns a good session into a great one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFour lens colours matched to the complexity of inshore and estuary fishing:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — Early morning low light over dark water is where the Orange lens thrives. Lifts contrast and sharpens detail when conditions are at their most challenging.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — When the tide pushes in and the water opens up, the Blue lens handles the brightness and glare of exposed, reflective surfaces with ease.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — The natural choice for estuary fishing. Enhances contrast across tannin, green, and murky water — built for exactly the kind of environment this frame is named after.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Midday sun on open water flats and river mouths. Clean, neutral vision that doesn't distort colour when accurate sight fishing matters most.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Estuary doesn't need to travel far to find good fishing. Neither do you.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Smoke","offer_id":47743523946650,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":47743523979418,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Blue","offer_id":47743524012186,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amber","offer_id":47743524044954,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOL3054SMKD.jpg?v=1776213246"},{"product_id":"cotton-trucker-caught-f-ck-all","title":"Cotton Trucker Caught F#ck All","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Trucker — Caught F#ck All\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome days the fish just aren't biting — own it. The Caught F#ck All Cotton Trucker is for every angler who's spent a full day on the water with nothing but a sunburn and a story. Made from soft, breathable 100% cotton with a full structured crown, this cap keeps things comfortable from first cast to last beer. Snapback closure for an easy, adjustable fit and a pre-curved brim to keep the glare out of your eyes. Because even when the esky's empty, at least your hat game's solid.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eOne size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":47812563796122,"sku":"HATCFAT06","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/CAUGHT_FUCKALL_ANGLED.jpg?v=1776381768"},{"product_id":"pink-fish-like-a-girl-cotton-hat","title":"Pink Fish Like A Girl Cotton Hat","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Cap — Pink Fish Like A Girl\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWho said fishing was a bloke's game? The Pink Fish Like A Girl Cotton Cap is loud, proud, and built for the girls who out-fish the boys every weekend. Full 100% cotton construction in a standout pink colourway, with a snapback closure for an easy, adjustable fit. Soft, breathable, and ready for long days on the water — because the best angler on the boat doesn't always have a beard.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eOne size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":47812575035546,"sku":"HATLAGCTN","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/FISH_LIKE_A_GIRL_ANGLED_1.jpg?v=1776382017"},{"product_id":"grey-black-brand-cotton-hat","title":"Grey Black Brand Cotton Hat","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Cap — Grey Black Brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eClean, simple, and built to work with everything. The Grey Black Brand Cotton Cap is the everyday go-to for anyone who lives for the outdoors without needing to shout about it. Sharp grey and black colour way with the Mad Keen branding front and centre — understated enough for the pub, tough enough for the boat. Full 100% cotton construction with a snapback closure for a dialled-in fit every time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eGrey and black colourway\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":47812595450010,"sku":"HATGREBCTN","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/GREY_ON_GREY_MK_ANGLED.jpg?v=1776382311"},{"product_id":"green-black-brand-cotton-hat","title":"Green Black Brand Cotton Hat","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Cap — Green Black Brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBuilt for blokes who'd rather be outdoors than anywhere else. The Green Black Brand Cotton Cap pairs a sharp khaki green front with black rear panels for a rugged two-tone look that doesn't try too hard. Bold embroidered Mad Keen branding across the front and the signature red woven label on the side — all business, no fluff. Full 100% cotton construction with a snapback closure so you can dial in the fit and get on with it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eKhaki green and black two-tone colourway\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eEmbroidered Mad Keen branding\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eRed woven side label\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":47812614979738,"sku":"HATGBCTN","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/KHAKI_MK_ANGLED_871328e8-9e78-47a9-bc15-9fa02935be7a.jpg?v=1776382788"},{"product_id":"blue-sh-t-happens-cotton-hat","title":"Blue Sh#t Happens Cotton Hat","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Cap — Blue Sh#t Happens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery fishing trip has a story that never leaves the boat. The Blue Sh#t Happens Cotton Cap gets it — snapped lines, tangled rigs, dropped tinnies, and the one that got away. Bold blue front panel with dark navy rear and the full \"When Sh#t Happens On The Fishing Trip — It Stays On The Fishing Trip\" graphic printed front and centre. Finished with the signature red Mad Keen woven label on the side. Full 100% cotton construction with a snapback closure so you can set it and forget it — just like whatever happened out there.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBlue and navy two-tone colourway\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\"When Sh#t Happens\" front graphic\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eRed woven Mad Keen side label\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":47812633034906,"sku":"HATSHTBLU","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/SHIT_HAPPENS_ANGLED.jpg?v=1776383432"},{"product_id":"free-gift-grey-black-brand-cotton-hat","title":"Free Gift Grey Black Brand Cotton Hat","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Cap — Grey Black Brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eClean, simple, and built to work with everything. The Grey Black Brand Cotton Cap is the everyday go-to for anyone who lives for the outdoors without needing to shout about it. Sharp grey and black colour way with the Mad Keen branding front and centre — understated enough for the pub, tough enough for the boat. Full 100% cotton construction with a snapback closure for a dialled-in fit every time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eGrey and black colourway\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":47934351966362,"sku":"HATGREBCTN","price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/GREY_ON_GREY_MK_ANGLED.jpg?v=1776382311"}],"url":"https:\/\/www.madkeen.com.au\/collections\/accessories-1.oembed?page=2","provider":"Mad Keen Fishing ","version":"1.0","type":"link"}