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Whether you're out on the water or trekking through the bush, the Pro Mug Guard is your essential defense against the elements.\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":45317055185050,"sku":"MUGSTLTH","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/141.png?v=1750188490"},{"product_id":"jack-cooler","title":"Jack Cooler","description":"\u003cp\u003eJack Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":45328579166362,"sku":"CANJAC","price":6.97,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_112022.jpg?v=1765946182"},{"product_id":"pig-hunting-cooler-can-cooler","title":"Barra Addict 25 Cooler","description":"\u003cp\u003eBarra Addict 25 Cooler\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":45691804287130,"sku":null,"price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_111043.jpg?v=1765946183"},{"product_id":"hunt-hard-can-cooler","title":"Hunt Hard - Can Cooler","description":"\u003ch2 data-start=\"94\" data-end=\"132\"\u003e\u003cstrong data-start=\"97\" data-end=\"132\"\u003eHunt Hard Play Dirty Can Cooler\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"134\" data-end=\"442\"\u003eIf you love the chase, don’t mind a bit of mud, and crack a cold one the second you’re done, this can cooler’s your new best mate. The \u003cstrong data-start=\"269\" data-end=\"293\"\u003eHunt Hard Play Dirty\u003c\/strong\u003e stubby holder features a mean-looking boar on the front—perfect for anyone who lives for early starts, tough tracks, and a bit of chaos in the bush.\u003c\/p\u003e\n\u003cp data-start=\"444\" data-end=\"702\"\u003eIt’s made from sturdy neoprene to keep your drink cold while you’re out hunting, camping, or just talking rubbish around the fire. The bright orange trim gives it a bit of attitude, and the print won’t fade after a couple of rough weekends (or rough nights).\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"815\"\u003eStrong grip, solid insulation, and artwork that lets everyone know you’re not the type to sit on the sidelines.\u003c\/p\u003e\n\u003cp data-start=\"817\" data-end=\"871\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"817\" data-end=\"871\" data-is-last-node=\"\"\u003eFor the ones who hunt hard… and play even dirtier.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":45691809038490,"sku":null,"price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Photoroom_20251204_112123.jpg?v=1765946183"},{"product_id":"mk-black-on-black-snap-back-copy","title":"MK Blue - Fleece Beanie","description":"\u003cp\u003e\u003cstrong\u003eMK Blue Fleece Beanie - \u003c\/strong\u003eKeep ya noggin warm when the southerly kicks in. This fleece-lined beaut’s made for early boat launches, chilly casts off the rocks, or just sippin’ a cold one by the fire after a big day out. Soft as a barra belly, tough as deck rope. Don’t head out without it, mate.\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":45855015272602,"sku":"MKBLU","price":17.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/3_e15a152a-4cf3-4b07-88a8-b170dbdd90f2.png?v=1752125677"},{"product_id":"fleece-mug-guard-stealth","title":"Fleece Mug Guard - Stealth","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eKeep ya mug toasty and lookin slick with the \u003cstrong data-start=\"158\" data-end=\"188\"\u003eFleece Mug Guard – Stealth\u003c\/strong\u003e. Built for early missions and chilly mornings, this rugged fleece face cover is lightweight, breathable, and tough as nails. Perfect for fishing campin, or knockin about the bush - it’s your go-to gear for keeping the cold off your chops. Designed in AUS, made for legends.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":45905718706330,"sku":"MUGSTHFL","price":17.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/24_6de8f171-f765-4b9b-875e-08f03adc0f11.png?v=1752125678"},{"product_id":"fleece-mug-guard-black-out","title":"Fleece Mug Guard - Black Out","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eKeep ya mug toasty and lookin slick with the \u003cstrong data-start=\"158\" data-end=\"188\"\u003eFleece Mug Guard – Black Out\u003c\/strong\u003e. Built for early missions and chilly mornings, this rugged fleece face cover is lightweight, breathable, and tough as nails. Perfect for fishing campin, or knockin about the bush - it’s your go-to gear for keeping the cold off your chops. Designed in AUS, made for legends.\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":45905735385242,"sku":"MUGBLKFL","price":17.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/23_bc35fc4f-baea-4c2d-9e25-84d4367d89a8.png?v=1752125677"},{"product_id":"fleece-mug-guard-khaki","title":"Fleece Mug Guard - Khaki","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eKeep ya mug toasty and lookin slick with the \u003cstrong data-end=\"188\" data-start=\"158\"\u003eFleece Mug Guard – Khaki\u003c\/strong\u003e. Built for early missions and chilly mornings, this rugged fleece face cover is lightweight, breathable, and tough as nails. Perfect for fishing campin, or knockin about the bush - it’s your go-to gear for keeping the cold off your chops. Designed in AUS, made for legends.\u003c\/p\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":45905737187482,"sku":"MUGKHAFL","price":17.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/25_0d20edc5-4fd9-48ea-b80e-9c7a73016a81.png?v=1752125678"},{"product_id":"truckies-thongs","title":"Truckies Thongs","description":"\u003cp data-start=\"165\" data-end=\"396\"\u003eSlip into a pair of \u003cstrong data-start=\"185\" data-end=\"206\"\u003eMad Keen Truckies\u003c\/strong\u003e and step out with comfort that goes the distance. Designed for the everyday Aussie who keeps the country moving, these thongs are tough, comfy, and proudly loud about the lifestyle we love.\u003c\/p\u003e\n\u003cp data-start=\"398\" data-end=\"750\"\u003eFeaturing a durable black footbed with a bold \u003cem data-start=\"444\" data-end=\"471\"\u003e“No Trucks, No Australia”\u003c\/em\u003e badge, the Truckies are made for those who know the value of a good day’s work. The triple-layered sole—black, blue, and sand—gives you solid grip and long-lasting wear, whether you’re kicking around at home, wandering down the servo, or taking a well-earned break by the beach.\u003c\/p\u003e\n\u003cp data-start=\"752\" data-end=\"1002\"\u003eThe sturdy black straps are stitched strong and boast the signature \u003cstrong data-start=\"820\" data-end=\"833\"\u003eMAD KEEN®\u003c\/strong\u003e branding, so everyone knows you’re repping proper Aussie kit. Soft between the toes but built tough overall, these thongs are ready for whatever your day throws at you.\u003c\/p\u003e\n\u003ch3 data-start=\"1004\" data-end=\"1024\"\u003e\u003cstrong data-start=\"1008\" data-end=\"1024\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1025\" data-end=\"1110\"\u003e\n\u003cli data-start=\"1025\" data-end=\"1054\"\u003e\n\u003cp data-start=\"1027\" data-end=\"1054\"\u003eTruck drivers and tradies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1055\" data-end=\"1075\"\u003e\n\u003cp data-start=\"1057\" data-end=\"1075\"\u003eWeekend warriors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1076\" data-end=\"1110\"\u003e\n\u003cp data-start=\"1078\" data-end=\"1110\"\u003eAnyone who lives life Mad Keen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1112\" data-end=\"1239\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1112\" data-end=\"1124\"\u003eTruckies\u003c\/strong\u003e – Comfortable, dependable, and proudly Aussie. Exactly how thongs should be.\u003cbr data-start=\"1201\" data-end=\"1204\"\u003eLet your feet knock off early. 🦘👣\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"9","offer_id":46765963575450,"sku":"TRUCK9","price":24.95,"currency_code":"AUD","in_stock":false},{"title":"10","offer_id":46765963608218,"sku":"TRUCK10","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"11","offer_id":46765963640986,"sku":"TRUCK11","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"12","offer_id":46765963673754,"sku":"TRUCK12","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"13","offer_id":46765963706522,"sku":"TRUCK13","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"14","offer_id":46765963739290,"sku":"TRUCK14","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"15","offer_id":46765963772058,"sku":"TRUCK15","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/thongs_1.jpg?v=1764736310"},{"product_id":"sh-t-happens-trucker-cap","title":"Sh#t Happens Trucker Cap","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:3fa847e9-3470-4f99-abc2-b7e83f3c9e07-2\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"07d3a59d-d973-443d-80d3-b665a1d79a3b\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003ch2 data-start=\"163\" data-end=\"194\"\u003e\u003cstrong data-start=\"166\" data-end=\"194\"\u003eSh#t Happens Trucker Cap\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"196\" data-end=\"441\"\u003eThis cap is for when things go wrong and you just can’t be bothered sugar-coating it. The \u003cstrong data-start=\"286\" data-end=\"314\"\u003eSh#t Happens Trucker Cap\u003c\/strong\u003e is a bright yellow lid with a cheeky logo on the front, perfect for anyone who’s had one of \u003cem data-start=\"407\" data-end=\"414\"\u003ethose\u003c\/em\u003e days (or weeks… or years).\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"643\"\u003eIt’s got a comfy mesh back so your head doesn’t cook in the sun, and a snapback so you can adjust it to whatever size melon you’ve got. Nothing fancy — just a solid trucker cap with a bit of attitude.\u003c\/p\u003e\n\u003cp data-start=\"645\" data-end=\"832\"\u003eIf you like caps that make people laugh, or you’ve got a mate who always cops the worst luck, this one fits the bill. It’s loud, it’s simple, and it says exactly what everyone’s thinking:\u003c\/p\u003e\n\u003cp data-start=\"834\" data-end=\"851\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"834\" data-end=\"851\" data-is-last-node=\"\"\u003eSh#t happens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":46766158151834,"sku":"HATSH#T","price":29.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/HATSH_T_front_cap.jpg?v=1777333640"},{"product_id":"caught-f-ck-all-fishing-club-trucker-hat","title":"Caught F#ck all Fishing Club Trucker Hat","description":"\u003ch2 data-start=\"100\" data-end=\"147\"\u003e\u003cstrong data-start=\"103\" data-end=\"147\"\u003eCaught F#ck All Fishing Club Trucker Cap\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"149\" data-end=\"366\"\u003eFor the fishos who try their best… and still come home with nothing but sunburn and excuses. The \u003cstrong data-start=\"246\" data-end=\"278\"\u003eCaught F#ck All Fishing Club\u003c\/strong\u003e cap is made for anyone who reckons the \u003cem data-start=\"318\" data-end=\"325\"\u003estory\u003c\/em\u003e is more important than the catch anyway.\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"642\"\u003eIt’s a clean teal-and-yellow trucker with a mesh back to keep your head cool while you’re out on the water pretending you “nearly had a big one.” The curved brim keeps the glare out of your eyes, and the snapback lets you adjust it to fit whatever size scone you’re running.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"770\"\u003eIf your tackle box is full but your esky never is, this cap’s pretty much your uniform. Wear it with pride — you’ve earned it.\u003c\/p\u003e\n\u003cp data-start=\"772\" data-end=\"830\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"772\" data-end=\"830\" data-is-last-node=\"\"\u003e\u003cimg\u003eFor the fishos who catch nothing… but keep going back.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":46766174699674,"sku":"HATCFALL","price":29.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/HATCFALL_front_cap.jpg?v=1777333271"},{"product_id":"fairdinkum-fishin-n-drinkin-trucker-hat","title":"Fairdinkum Fishin N Drinkin Trucker Hat","description":"\u003ch2 data-start=\"97\" data-end=\"145\"\u003e\u003cstrong data-start=\"100\" data-end=\"145\"\u003eFairdinkum Fishin’ n Drinkin’ Trucker Cap\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"147\" data-end=\"419\"\u003eIf your ideal day out is wetting a line with one hand and holding a cold one in the other, this cap pretty much sums you up. The \u003cstrong data-start=\"276\" data-end=\"309\"\u003eFairdinkum Fishin’ n Drinkin’\u003c\/strong\u003e trucker cap is bright, bold, and built for anyone who reckons life’s better on the water with a bevvy nearby.\u003c\/p\u003e\n\u003cp data-start=\"421\" data-end=\"675\"\u003eIt’s a solid red lid with a big “FAIRDINKUM” patch across the front, backed up by a breathable mesh rear so your head doesn’t melt while you’re out in the sun pretending you’re a pro angler. The snapback fit keeps things comfy, even after a few frothies.\u003c\/p\u003e\n\u003cp data-start=\"677\" data-end=\"830\"\u003ePerfect for arvos on the boat, camping weekends, backyard barbies—or anytime you’re doing a bit of fishing and a bit of drinking (usually more drinking).\u003c\/p\u003e\n\u003cp data-start=\"832\" data-end=\"906\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"832\" data-end=\"906\" data-is-last-node=\"\"\u003eFairdinkum. Fishin’. Drinkin’. Doesn’t get much more Aussie than that.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":46766178173082,"sku":null,"price":29.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/HATFDKM_front_cap.jpg?v=1777333417"}],"url":"https:\/\/www.madkeen.com.au\/collections\/accessories-new.oembed?page=3","provider":"Mad Keen Fishing ","version":"1.0","type":"link"}