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It’s all part of the madness, mate.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"S","offer_id":46807213310106,"sku":"PLSMMA20M1-S","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46807213342874,"sku":"PLSMMA20M2-M","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46807213375642,"sku":"PLSMMA20M3-L","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":46807213408410,"sku":"PLSMMA20M4-XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46807213441178,"sku":"PLSMMA20M5-2XL","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"3XL","offer_id":46807213473946,"sku":"PLSMMA20M6-3XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"4XL","offer_id":46807213506714,"sku":"PLSMMA20M7-4XL","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"5XL","offer_id":46807213539482,"sku":"PLSMMA20M8-5XL","price":69.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Untitleddesign_5_8434e116-2d36-4076-8d09-1ed79e50c761.jpg?v=1770097232"},{"product_id":"built-for-the-bush-25","title":"Built for the Bush 25","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"68\" data-start=\"35\"\u003eBuilt for the Bush 4x4 Polo –\u003c\/strong\u003e For the ones who know the bush isn’t just a place, it’s a lifestyle. This polo’s made for hitting the tracks, swerving around wombats, and keeping cool while you’re lost (again). Sun-safe, tough as your ute, and ready to cop whatever the outback throws at it. Throw it on, kick up some dust, and show the bush who’s boss.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"S","offer_id":46975304892570,"sku":"PLSBFB-S","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46975304925338,"sku":"PLSBFB-M","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46975304958106,"sku":"PLSBFB-L","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46975304990874,"sku":"PLSBFB-XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46975305023642,"sku":"PLSBFB-2XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":46975305056410,"sku":"PLSBFB-3XL","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Untitleddesign_59.png?v=1773099149"},{"product_id":"fair-dinkum-fishin-n-drinkin","title":"Fair Dinkum Fishin N Drinkin","description":"\u003ch2 data-start=\"130\" data-end=\"184\"\u003e\u003cstrong data-start=\"133\" data-end=\"184\"\u003eFair Dinkum Fishin’ n Drinkin’ Long Sleeve Polo\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"186\" data-end=\"473\"\u003eIf your perfect day usually involves a rod in one hand and a cold one in the other, this long sleeve polo’s made for you. The \u003cstrong data-start=\"312\" data-end=\"346\"\u003eFair Dinkum Fishin’ n Drinkin’\u003c\/strong\u003e polo keeps things simple but still looks the part — black base, bold red sleeves, and a slick marlin graphic across the front.\u003c\/p\u003e\n\u003cp data-start=\"475\" data-end=\"694\"\u003eIt’s lightweight, comfy, and built for long days on the water or around the camp. Whether you’re casting off the beach, sitting in the tinny, or kicking back at the end of the day with a bevvy, this shirt fits right in.\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"798\"\u003eGood for sun protection, good for fishing, and good for drinking — fair dinkum, what else do you need?\u003c\/p\u003e\n\u003cp data-start=\"800\" data-end=\"852\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"800\" data-end=\"852\" data-is-last-node=\"\"\u003eFish hard. Drink smart(ish). Look good doing it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"S","offer_id":46975303876762,"sku":"PLSFDK-S","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"M","offer_id":46975303909530,"sku":"PLSFDK-M","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"L","offer_id":46975303942298,"sku":"PLSFDK-L","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46975303975066,"sku":"PLSFDK-XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46975304007834,"sku":"PLSFDK-2XL","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"3XL","offer_id":46975304040602,"sku":"PLSFDK-3XL","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Untitleddesign_10_73a2e068-1ef4-43bf-900d-7b63a88170dc.jpg?v=1770097233"},{"product_id":"limited-edition-shes-a-keeper-half-dinger","title":"LIMITED EDITION Shes A Keeper Half Dinger","description":"\u003cp data-start=\"60\" data-end=\"91\" class=\"\"\u003e\u003cstrong data-start=\"60\" data-end=\"89\"\u003eThirsty? 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Whether it’s scorchin’ hot or blowin’ a gale, this bottle keeps your drink just how you like it — frosty or piping.\u003c\/p\u003e\n\u003cp data-start=\"253\" data-end=\"647\" class=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"255\" data-end=\"286\"\u003eDouble-wall stainless steel\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Keeps your brew colder than your ex’s heart.\u003cbr data-start=\"333\" data-end=\"336\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"338\" data-end=\"360\"\u003eBuilt-in straw lid\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Sip easy, even when you're battling a metre-long barra.\u003cbr data-start=\"418\" data-end=\"421\" data-is-only-node=\"\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"423\" data-end=\"446\"\u003eSplash-proof design\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– ‘Cause a soaked tackle bag is a rookie move.\u003cbr data-start=\"493\" data-end=\"496\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"498\" data-end=\"517\"\u003eDishwasher safe\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Just chuck it in and crack a cold one.\u003cbr data-start=\"558\" data-end=\"561\"\u003e•\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"563\" data-end=\"587\"\u003ePowder-coated finish\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– As tough (and good lookin’) as your best fishing shirt.\u003c\/p\u003e\n\u003cp data-start=\"649\" data-end=\"709\" class=\"\"\u003eHydration sorted. Now stop whingin’ and get back to fishin\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":47080967700634,"sku":null,"price":49.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/HALF_DINGER_SAK_1.jpg?v=1776046447"},{"product_id":"jack-addict-polo-youth","title":"Jack Addict Polo Youth","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"101\" data-end=\"123\"\u003eJack Addict Polo –\u003c\/strong\u003e\u003cspan\u003e Bold enough to match the fire in your belly when you’re chasing jacks. Built for the fisho who doesn’t mind getting his hands dirty and loves a challenge. This polo’s sun-safe, lightweight, and tougher than a jack on heavy tackle. Whether you’re slinging lures or telling stories about the one that got away, you’ll be looking the part. Throw it on, get stuck in, and make sure the jacks know who’s boss.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"4","offer_id":47578077036698,"sku":"PLSJAC25-K-4","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":47578077069466,"sku":"PLSJAC25-K-6","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"8","offer_id":47578077102234,"sku":"PLSJAC25-K-8","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"10","offer_id":47578077135002,"sku":"PLSJAC25-K-10","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"12","offer_id":47578077167770,"sku":"PLSJAC25-K-12","price":59.95,"currency_code":"AUD","in_stock":true},{"title":"14","offer_id":47578077200538,"sku":"PLSJAC25-K-14","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/Untitleddesign_7_775b15d2-0e2d-4cca-ac52-e1e319b9aae0.jpg?v=1773100992"},{"product_id":"polarised-eyewear","title":"Polarised Eyewear - Pursuit","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMK Pursuit — Polarised Eyewear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBuilt for the hours between first light and last cast, the MK Pursuit is eyewear that keeps up with the way you fish. Polarised lenses cut through surface glare to reveal what's underneath — structure, movement, fish — giving you the kind of visual edge that makes a real difference on the water.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAvailable in four purpose-matched lens colours, the Pursuit adapts to any condition you put it in:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — High-contrast performance in low-light and overcast conditions. Sharpens definition when flat light tries to flatten everything else.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — Designed for open water and full-sun days. Reduces harsh glare off deep blue and offshore environments while keeping colour true.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — The all-rounder. Enhances contrast across inshore, estuary, and freshwater settings — equally at home sight fishing the flats or covering ground on a new stretch of river.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Neutral, true-colour vision for bright conditions. The go-to when the sun is high and you need reliable clarity without colour shift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhether you're scanning the shallows, running offshore, or putting in a full day on the bank — the Pursuit is ready before you are.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Amber","offer_id":47743466832026,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Blue","offer_id":47743466864794,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":47743466897562,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Smoke","offer_id":47743466930330,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOLA581AMBD.jpg?v=1776208849"},{"product_id":"polarised-eyewear-pelagic","title":"Polarised Eyewear - Pelagic","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePolarised Eyewear - Pelagic\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome fishing takes you out past the break, past the marks, and into open water where the horizon is the only thing between you and the next bite. The Pelagic was built for exactly that. Polarised lenses designed to handle the full intensity of offshore sun, deep blue glare, and long days on the water where performance isn't optional.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFour lens colours, each dialled in for the conditions you'll face out there:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — Cuts through the haze of early morning runs and overcast offshore days. Boosts contrast when the light is working against you.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — Purpose-built for deep water and high-sun environments. Tames the glare bouncing off open ocean without killing visibility.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — Versatile enough to carry you from the inshore run to the deep water drop. Enhances contrast and keeps your surroundings sharp in changing light.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Neutral and true in full sun. When it's bright, flat, and you just need reliable vision all day — smoke delivers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Pelagic isn't named after a depth zone by accident. It's built for the water that separates serious anglers from casual ones.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Orange","offer_id":47743486591130,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Blue","offer_id":47743486623898,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Smoke","offer_id":47743486656666,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amber","offer_id":47743486689434,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOL3081AMBD.jpg?v=1776210933"},{"product_id":"polarised-eyewear-swell","title":"Polarised Eyewear - Swell","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSwell — Polarised Eyewear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe water is always moving. The Swell is built for the people who move with it. From early morning glassouts to afternoon chop, these polarised lenses are engineered to handle whatever the ocean puts in front of you — stripping back glare and delivering the clarity you need to stay focused on the fishing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFour lens colours matched to the full range of conditions on the water:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — Brings definition to low-light starts and grey-sky sessions. Ideal when the sun hasn't fully committed but you already have.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — Made for bright, open water days. Cuts the harsh reflection off the surface so you can see past the glare and into the zone.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — Versatile across inshore, estuary, and freshwater environments. Enhances contrast and keeps detail sharp as light conditions shift through the day.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Clean, neutral vision for peak sun hours. No colour distortion, no compromise — just reliable clarity when the light is at its hardest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNamed for the rhythm of the ocean. Designed for the people who read it.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Smoke","offer_id":47743497011354,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":47743497044122,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Blue","offer_id":47743497076890,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amber","offer_id":47743497109658,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOL3079SMKD.jpg?v=1776211718"},{"product_id":"polarised-eyewear-nomad","title":"Polarised Eyewear - Nomad","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eNomad — Polarised Eyewear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot every angler chases the same water. The Nomad is built for the ones who don't stay in one place long enough to have a favourite spot — freshwater to saltwater, inshore to offshore, dawn starts to long afternoons. Wherever the fishing takes you, polarised lenses that perform across every environment you put them in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFour lens colours built for a range that doesn't sit still:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — Low light and overcast conditions don't slow you down. High contrast performance that keeps you sharp when the weather rolls in.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — Open water, full sun, maximum glare. The Blue lens handles the harshest conditions on the water with ease.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — The most versatile lens in the range. Moves seamlessly between environments — flats, rivers, estuaries — enhancing contrast wherever you land.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Neutral and reliable in bright conditions. When the sun is at its peak and you just need clean, true vision all day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNo fixed address. No compromises. Just the right lens for wherever you end up.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Blue","offer_id":47743513854106,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amber","offer_id":47743513886874,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":47743513919642,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Smoke","offer_id":47743513952410,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOL3057BLUD_1.jpg?v=1776212296"},{"product_id":"polarised-eyewear-expedition","title":"Polarised Eyewear - Expedition","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eExpedition — Polarised Eyewear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome days on the water are planned. Others turn into something bigger than you expected. The Expedition is built for both — polarised eyewear with the performance to handle remote locations, unfamiliar water, and the kind of fishing that takes real commitment to get to. Wherever the trip leads, your vision shouldn't be the limiting factor.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFour lens colours for wherever the journey takes you:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — Pre-dawn starts and heavy cloud cover are no match. Pulls contrast out of flat, difficult light so you're fishing effectively from the first cast.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — Offshore runs, open bays, and full sun days. Eliminates surface glare and keeps your focus where it needs to be — on the water, not off it.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — Handles the variety that comes with covering new ground. From murky estuaries to clear freshwater systems, the Amber lens adapts as the terrain changes.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Dependable, neutral clarity for bright conditions. When you're a long way from home and the sun is overhead, you want a lens you can trust.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe further you go, the more it matters what's on your face.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Blue","offer_id":47743518572698,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amber","offer_id":47743518605466,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":47743518638234,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Smoke","offer_id":47743518671002,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOL3056BLUD.jpg?v=1776212761"},{"product_id":"polarised-eyewear-estuary","title":"Polarised Eyewear - Estuary","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eEstuary — Polarised Eyewear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhere the river meets the salt. The Estuary is built for the most productive and unpredictable fishing environments on the coast — shifting tides, changing light, and water that keeps you guessing. Polarised lenses engineered to cut through the glare of shallow, tannin-stained water and give you the visual edge that turns a good session into a great one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFour lens colours matched to the complexity of inshore and estuary fishing:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrange\u003c\/strong\u003e — Early morning low light over dark water is where the Orange lens thrives. Lifts contrast and sharpens detail when conditions are at their most challenging.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBlue\u003c\/strong\u003e — When the tide pushes in and the water opens up, the Blue lens handles the brightness and glare of exposed, reflective surfaces with ease.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAmber\u003c\/strong\u003e — The natural choice for estuary fishing. Enhances contrast across tannin, green, and murky water — built for exactly the kind of environment this frame is named after.\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSmoke\u003c\/strong\u003e — Midday sun on open water flats and river mouths. Clean, neutral vision that doesn't distort colour when accurate sight fishing matters most.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Estuary doesn't need to travel far to find good fishing. Neither do you.\u003c\/p\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Smoke","offer_id":47743523946650,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":47743523979418,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Blue","offer_id":47743524012186,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amber","offer_id":47743524044954,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/EYEPOL3054SMKD.jpg?v=1776213246"},{"product_id":"cotton-trucker-caught-f-ck-all","title":"Cotton Trucker Caught F#ck All","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Trucker — Caught F#ck All\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome days the fish just aren't biting — own it. The Caught F#ck All Cotton Trucker is for every angler who's spent a full day on the water with nothing but a sunburn and a story. Made from soft, breathable 100% cotton with a full structured crown, this cap keeps things comfortable from first cast to last beer. Snapback closure for an easy, adjustable fit and a pre-curved brim to keep the glare out of your eyes. Because even when the esky's empty, at least your hat game's solid.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eOne size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":47812563796122,"sku":"HATCFAT06","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/CAUGHT_FUCKALL_ANGLED.jpg?v=1776381768"},{"product_id":"pink-fish-like-a-girl-cotton-hat","title":"Pink Fish Like A Girl Cotton Hat","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Cap — Pink Fish Like A Girl\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWho said fishing was a bloke's game? The Pink Fish Like A Girl Cotton Cap is loud, proud, and built for the girls who out-fish the boys every weekend. Full 100% cotton construction in a standout pink colourway, with a snapback closure for an easy, adjustable fit. Soft, breathable, and ready for long days on the water — because the best angler on the boat doesn't always have a beard.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eOne size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":47812575035546,"sku":"HATLAGCTN","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/FISH_LIKE_A_GIRL_ANGLED_1.jpg?v=1776382017"},{"product_id":"grey-black-brand-cotton-hat","title":"Grey Black Brand Cotton Hat","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Cap — Grey Black Brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eClean, simple, and built to work with everything. The Grey Black Brand Cotton Cap is the everyday go-to for anyone who lives for the outdoors without needing to shout about it. Sharp grey and black colour way with the Mad Keen branding front and centre — understated enough for the pub, tough enough for the boat. Full 100% cotton construction with a snapback closure for a dialled-in fit every time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eGrey and black colourway\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":47812595450010,"sku":"HATGREBCTN","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/GREY_ON_GREY_MK_ANGLED.jpg?v=1776382311"},{"product_id":"green-black-brand-cotton-hat","title":"Green Black Brand Cotton Hat","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Cap — Green Black Brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBuilt for blokes who'd rather be outdoors than anywhere else. The Green Black Brand Cotton Cap pairs a sharp khaki green front with black rear panels for a rugged two-tone look that doesn't try too hard. Bold embroidered Mad Keen branding across the front and the signature red woven label on the side — all business, no fluff. Full 100% cotton construction with a snapback closure so you can dial in the fit and get on with it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eKhaki green and black two-tone colourway\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eEmbroidered Mad Keen branding\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eRed woven side label\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":47812614979738,"sku":"HATGBCTN","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/KHAKI_MK_ANGLED_871328e8-9e78-47a9-bc15-9fa02935be7a.jpg?v=1776382788"},{"product_id":"blue-sh-t-happens-cotton-hat","title":"Blue Sh#t Happens Cotton Hat","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Cap — Blue Sh#t Happens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery fishing trip has a story that never leaves the boat. The Blue Sh#t Happens Cotton Cap gets it — snapped lines, tangled rigs, dropped tinnies, and the one that got away. Bold blue front panel with dark navy rear and the full \"When Sh#t Happens On The Fishing Trip — It Stays On The Fishing Trip\" graphic printed front and centre. Finished with the signature red Mad Keen woven label on the side. Full 100% cotton construction with a snapback closure so you can set it and forget it — just like whatever happened out there.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBlue and navy two-tone colourway\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\"When Sh#t Happens\" front graphic\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eRed woven Mad Keen side label\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing ","offers":[{"title":"Default Title","offer_id":47812633034906,"sku":"HATSHTBLU","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/SHIT_HAPPENS_ANGLED.jpg?v=1776383432"},{"product_id":"free-gift-grey-black-brand-cotton-hat","title":"Free Gift Grey Black Brand Cotton Hat","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCotton Cap — Grey Black Brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eClean, simple, and built to work with everything. The Grey Black Brand Cotton Cap is the everyday go-to for anyone who lives for the outdoors without needing to shout about it. Sharp grey and black colour way with the Mad Keen branding front and centre — understated enough for the pub, tough enough for the boat. Full 100% cotton construction with a snapback closure for a dialled-in fit every time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% cotton construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eGrey and black colourway\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFull structured crown\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePre-curved brim\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mad Keen Fishing","offers":[{"title":"Default Title","offer_id":47934351966362,"sku":"HATGREBCTN","price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/9368\/6149\/files\/GREY_ON_GREY_MK_ANGLED.jpg?v=1776382311"}],"url":"https:\/\/www.madkeen.com.au\/collections\/new-arrivals.oembed?page=2","provider":"Mad Keen Fishing ","version":"1.0","type":"link"}