Fresh off the boat
Just Dropped
UV+ Rated Fishing Shirts
Block the
burn.
Mad Keen polos block 98% of harmful UV rays, rated at the highest Australian Sun Rating of UPF 50+ (AS4399:2020), making them built for even the harshest conditions. Designed with a comfort-cut approach not a one-size-fits-most mentality, we offer unique fits for men, women, and kids, so everyone gets a polo that moves with them. Lightweight, premium stretch-fit materials with 15% spandex flex and give freely whether you're fishing, camping, boating, climbing, or kicking the footy in the backyard. Zero-itch cuffs and collars lock in the fit, while advanced two-way moisture-wicking draws sweat away from the skin and lets cool air flow, keeping you relaxed and comfortable on the hottest days. With colour-fast Italian ink the highest quality on the market your colours stay vibrant wash after wash, so your polo still looks great at the end of the day.
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Polarised Fishing Eyewear
See what
others miss.
Mad Keen polarised sunnies cut surface glare so you can read the water, spot fish holding in structure, and track bait balls before anyone else on the boat sees them. Designed for serious time on the water under the Australian sun, they protect your eyes through long days without the fatigue that comes from squinting into the glare. Built tough enough to live in a tackle bag and still come out ready to go.
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Premium Stainless Drinkware
Built to
go the distance
Built for the boat, the bush, and everywhere in between. Mad Keen drinkware is double-wall vacuum insulated to keep your drinks ice cold for 48 hours or piping hot for 12.
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What Anglers Are Saying
Real anglers. Real results.
★★★★★ 4.9 / 5 · 3,200+ verified reviews
"Absolute ripper of a bottle. Keeps my drinks cold all day on the water. Won't fish without it."
"Bought the Hunt Hard polo for my husband and he hasn't taken it off. Quality is seriously next level."
"Fast shipping, great gear. The Nobbys thongs are the comfiest I've owned. Wearing them every day."
"Love the Fish Like a Girl range. Finally gear made for women who actually fish. Fits perfectly too."
"Ordered Monday, had it Wednesday. Packaging was mint and the Humdinger is exactly what I needed for long sessions."
"Best Aussie fishing brand going around. The eyewear is polarised properly, not cheap rubbish. Highly recommend."